Rob Perelka, President – Executive Director and co-Founder was raised in Lompoc, California. Attend school and play football at Northern Arizona University in which he graduated in 1992 with Bachelor’s degrees in Communications and Engineering Technology. Rob, in June of 1992, joined the staff of the Arizona Rattlers Arena Football Organization, working with them for four seasons. Rob has spent many years coaching young athletes in the areas of football, baseball, softball and soccer.   Rob has served Every Kid Counts as the President since 1995.